--- title: Data is most important item on a restaurant menu today description: Which is the single most important ingredient in today’s restaurant business? It’s data. Surprised? In the face of extreme competition, restaurants are increasingly turning to data analytics to reduce costs, increase revenue, and pump up profits. image: https://info.expressanalytics.com/hubfs/Expressanalytics/Menu_Analytics-2.png --- [![Express Analytics Logo](https://info.expressanalytics.com/hs-fs/file-2633637354-jpg/images/logo.jpg?width=200&name=logo.jpg)](http://www.expressanalytics.net/) [Home](http://www.expressanalytics.com/) [Contact Us](http://expressanalytics.com/hubspot-contact.html)  Search this site on Google Search Google ![expressanalyitcsnewblogheader.png](https://info.expressanalytics.com/hs-fs/hubfs/Expressanalytics/expressanalyitcsnewblogheader.png?width=560&name=expressanalyitcsnewblogheader.png "expressanalyitcsnewblogheader.png") # Express Analytics Blog ## [Data is most important item on a restaurant menu today](https://info.expressanalytics.com/analytics/customer-segmentation/data-is-the-most-important-item-on-a-restaurants-menu-analytics) Posted by [Hemant Warudkar](https://info.expressanalytics.com/analytics/author/hemant-warudkar) Jul 28, 2016 2:43:39 AM Which is the single most important ingredient in today’s restaurant business? It’s data. Surprised? Don’t be. In the face of extreme competition, restaurants, especially quick service restaurants (QSR) (where time is of essence) are increasingly turning to data analytics to reduce costs, increase revenue, and pump up profits. It’s an industry where time is money, where margins are small but volumes, large. In today’s digital world, electronic transactions have opened the sluicegates for data flow at two levels – the customer and the restaurant; both of which can be used for macro and granular analysis. [Click here](http://expressanalytics.com/analytics/customer-segmentation/data-is-the-most-important-item-on-a-restaurants-menu-analytics) to catch up with the rest of this post. [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Finfo.expressanalytics.com%2Fanalytics%2Fcustomer-segmentation%2Fdata-is-the-most-important-item-on-a-restaurants-menu-analytics%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Finfo.expressanalytics.com%2Fanalytics%2Fcustomer-segmentation%2Fdata-is-the-most-important-item-on-a-restaurants-menu-analytics%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Finfo.expressanalytics.com%2Fanalytics%2Fcustomer-segmentation%2Fdata-is-the-most-important-item-on-a-restaurants-menu-analytics%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Finfo.expressanalytics.com%2Fanalytics%2Fcustomer-segmentation%2Fdata-is-the-most-important-item-on-a-restaurants-menu-analytics%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Data%20is%20most%20important%20item%20on%20a%20restaurant%20menu%20today) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Finfo.expressanalytics.com%2Fanalytics%2Fcustomer-segmentation%2Fdata-is-the-most-important-item-on-a-restaurants-menu-analytics%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Finfo.expressanalytics.com%2Fanalytics%2Fcustomer-segmentation%2Fdata-is-the-most-important-item-on-a-restaurants-menu-analytics%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic ### Follow me © 2011 Express Analytics. All rights reserved. [ Sitemap ](http://www.expressanalytics.net/index.php?option=com_xmap&sitemap=1&Itemid=18)