We live in a multi-device, multi-channel world where customer journeys dynamically shift across channels. Marketers can end up with dozens of identifiers for a single customer, leading to difficulty in achieving personalized customer journeys.
Identity resolution is a must-have capability for digital marketing, be it B2C or B2B. Webinar attendees will get to know not only how identity resolution works, but also understand how it can help marketing hyper-focus on every customer interaction across channels, leading to a high degree of personalized customer journey.