What is identity resolution?

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The Takeaways

We live in a multi-device, multi-channel world where customer journeys dynamically shift across channels. Marketers can end up with dozens of identifiers for a single customer, leading to difficulty in achieving personalized customer journeys.

Express Analytics will show you how Oyster CDP's identity resolution capability can help marketers to deliver personalized customer journeys through identity resolution.

Attendees will gain insights into :

1. The core tenets of identity resolution.

2. Moving from anonymous to verifiable on the identity spectrum.

3. Benefits of identity resolution

Who can benefit from attending this webinar:

1. CMOs

2. CTOs

3. CDOs

Fill up the short form to download the webinar.

Webinar: Identity Resolution - The key to improving marketing ROI

The Takeaways

Let Our Experts Tell You About Identity Resolution

The Speakers

Sameer Warudkar, Product Engineering Head, is an expert in predictive modeling, data integration, and data profiling techniques. He has over 15 years of experience under his belt. His specialties include enterprise data architecture, data integration, data mining, and Business Intelligence strategy.